LuLaRoe Has a Secret Weapon: 'LuLaBros'
LuLaRoe Has a Secret Weapon: LuLaBros – Alexandra Mondalek – May 17, 2017
DeAnne Stidham was a single mother of seven looking for a way to provide for her family when she founded LuLaRoe in 2013. But four years later, it’s not just women who feel empowered to become independent LuLaRoe retailers: Men want in on the action too. While many of the narratives about men signing up with the brand are similar — a woman becomes an independent LuLaRoe retailer, and when her business picks up, her partner picks up some of the slack — there are men who have embraced the LuLaRoe sales culture as their own. They even have a name for themselves: “LuLaBros.”
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