LuLaRoe Media Relations

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LuLaRoe Has a Secret Weapon: 'LuLaBros'

LuLaRoe Has a Secret Weapon: 'LuLaBros'

LuLaRoe Has a Secret Weapon: LuLaBros – Alexandra Mondalek – May 17, 2017

DeAnne Stidham was a single mother of seven looking for a way to provide for her family when she founded LuLaRoe in 2013. But four years later, it’s not just women who feel empowered to become independent LuLaRoe retailers: Men want in on the action too. While many of the narratives about men signing up with the brand are similar — a woman becomes an independent LuLaRoe retailer, and when her business picks up, her partner picks up some of the slack — there are men who have embraced the LuLaRoe sales culture as their own. They even have a name for themselves: “LuLaBros.”

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LuLaRoe Disney Patterns are Coming!

LuLaRoe Disney Patterns are Coming!

These Colorful Leggings Pulled Me Out Of My Postpartum Style Rut

These Colorful Leggings Pulled Me Out Of My Postpartum Style Rut