The ‘Buttery’ Effect: How LuLaRoe Built an Empire of Empowerment
The 'Buttery' Effect: How LuLaRoe Built and Empire of Empowerment – Winona Dimeo-Ediger – February 1, 2017
Quality control issues are a major burden for consultants, but it’s clear a few rips aren’t stopping customers from returning to LuLaRoe. And that’s because they’ve tapped into a market they understand—everyday multi-tasking women who come in all shapes and sizes, women who because of pregnancy or C-sections or chasing kids around need more comfortable clothing…The empowerment from their work comes not just from being businesswomen, but by helping others feel better about themselves and building a community.
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