Meet LuLaRoe, The Clothing Company Planning to Bring 1,000 Jobs to Blythewood
Meet LuLaRoe, the clothing company planning to bring 1,000 jobs to Blythewood – Jeff Wilkinson
May 5, 2017, Before forming her company LuLaRoe, DeAnne Stidham was a single mom who needed a way to earn a living while taking care of her seven children. In the early 1990s, she met a pair of dress wholesalers and started selling end-of-season dresses to friends and family. By 2012, Stidham was designing her own maxi skirts. The designs took off, with sales fueled through her use of social media and parties at friends’ houses.
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